Dear Members of Empire Navigation family,
We are proud to announce the launch of our new brand identity and look as part of our continuing brand advancement. The new brand identity consists of a new logo, color schemes, and typography.
Our old logo did a really great job for the past fifteen years, but we realized it was time for change and the starting point of a new era.
We believe that the new brand identity portrays our vision for the future and a sense of unity toward achieving our purpose and Corporate values of being leaders in our field.
Our internet site has also been updated and other intarnet sites such as Joinship and Empire LMS will be updated shortly to display the new logo.
A large number of SMS Documents will be updated in Docmap to bear the new logo; it will be done incrementally with no content change. We have already started the process and we will advise you once completed.
Futhermore we will supply you with a new set of uniforms for all crew in due course; we have asked our office in Manila to provide us with specifics; number of uniforms and sizes required for each vessel.
The first vessel that has the funnel painted with the new logo is Gunmetal Jack. Our plan is for all vessel’s funnels to get re-painted at forthcoming D/D. In the meantime you should proceed with painting your vessel’s funnel white to cover the old logo at a convinient time and with all safety precautions taken. More guidance on this will follow.
The new flag was also raised outside the office!
